Keep a HIPPO in your pocket

HIPPO is a totally new kind of behavioural monitoring app with the simple aim of helping people learn about their everyday patterns to give them visibility of behaviours and learn about their individuality – your true, authentic self; the full digital persona.

What is HIPPO?

The HIPPO platform creates a smart experience that guides and inspires you to break habits or encourage existing positive behaviours by monitoring and sharing insights and patterns from your mobile.

This new layer of data that emerged in the last 10 years has the power to transform our understanding of the human condition on such a scale that it is difficult to quantify. The purpose of HIPPO is to to use that data to help people be happier by being in deeper control of their decisions.

HIPPO runs passively in the background on your phone monitoring upwards of 20 data sources including movement, social, browsing behaviour all the way to things like your news consumption. The HIPPO Ai uses this data to form a profile of the ‘regular’ you. If the regular you changes or appears to be behaving differently outside of a smart threshold, HIPPO will contact you and ask if you are OK and try to identify what inputs made your patterns change.

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HIPPO is also trained to help you break some of your more monotonous patterns by offering you helpful tips and insights to encourage you to do better things, rather than things better. It will help teach you about your character traits, values, aspirations, motivations, fears and more prosaic elements like your interests, mood states and intentions and send you alerts when those patterns look like they might be changing or when something might be changing your mood.

THIS INITIAL PHASE IS PILOT ONLY AND WILL BEGIN SOMETIME IN THE SPRING OF 2016 AND RUN FOR APPROXIMATELY 10 WEEKS OR UNTIL SUFFICIENT DATA HAS BEEN COLLECTED FOR THE AI TO LEARN.

Please note that no data shared with HIPPO will ever be shared and used for marketing purposes. All your personal data will remain in your control on your phone and all we require is permission to take an anonymised scrape of your high-level data patterns in order to map them together with other peoples data to help spot cultural and macro trends from across the country and local regions.

Register your interest

Please fill in all the information in the form below to show your interest in being part of the our pilot. We will not share any of your personal details and if your request is successful we will let you know prior to the start of the pilot how to download and install the app on your device.

The trial for HIPPO is now closed. Thank-you to all the participants.

91% of people keep their smart phone within 3 feet of themselves, 24 hours a day. The average person checks their phones 150 times a day and often spend as much as 177 minutes on their devices per day. This is a pretty fascinating reality: mobile sessions average a mere one minute and 10 seconds long, dozens and dozens of times per day.