We are Nexus®, the Human Focused Digital company trying to do better things.
We invent, design, create, build and embed functions into peoples lives that give them more control today than they had yesterday.
Human Focused Digital is the combination of basic scientific research and human-oriented design thinking. There are behavioural scientists in the fields of psychology and economics producing reams of research about human behaviour every single day. We place those human needs and limitations in a higher priority compared with other targets during the design thinking and creation stages.
Turning human insights into non-linear products and services, we make happier hippos, safer experiences and more insightful worlds. We start with a simple question – “What is the behaviour we’re trying to break or create – How are you today?” and then move forward into designing solutions that track, learn and use contemporary technologies to evolve an audience.
Why can’t technology be designed to make us more human?
Our philosophy is that before you can create products, you have to learn through experiments. So we plan, plot and launch digital experiments for you which will help you learn quickly about the habits of your audience. By learning through data experiments, using mobile technology, you’ll know that when the final product launches it will be a game changer.
We are delighted to announce that, in collaboration with Goldsmiths University, we have been included in Adobes new ‘Future of Experience’ report looking at…
Nexus were really proud to sponsor the category for Welling & Health at this years BIMA Awards. A worthy category as it…
We love to chat, so why not drop us a line and we’ll organise to drink tea and discuss your challenge in more detail.
I set up Nexus with the very basic idea that digital design could be more human. That starts with the way we work with people, because I was crazy enough to think maybe we could also make innovation more human by design.
A lot of other companies who play in our space think that innovation happens by sitting around letting magical ideas pop into heads. It doesn’t. Innovation is a hard, messy process. We always start by making something that we’d like to use and that might make people’s lives better. We’re crazy, passionate people who believe we can change the world. We’re not “professional” and “proven” people, we’re people who are unashamed to dream big.
Please come and work with us, or for us, if you believe in something important. Even if the odds are not in your favour. Because we want to change the world, upset the status quo and this takes more than run-of-the-mill thinkers or thinking. We need to work with people who dream the same dream.Pete Trainor
91% of people keep their smart phone within 3 feet of themselves, 24 hours a day. The average person checks their phones 150 times a day and often spend as much as 177 minutes on their devices per day. Mobile sessions average a mere one minute and 10 seconds long, dozens and dozens of times per day.
The trial for HIPPO – A totally new kind of behavioural monitoring application – will start in the Spring of 2016 with the aim of helping people learn about their patterns and give them visibility of their behaviours.Say hello to HIPPO
Is there a secret to triggering habits in people so that they’ll engage and keep engaging with whatever it is you create? Nexus showed us in their fascinating SXSW talk, “Is there a Neurological Recipe for Success?“, they shared some principles that they have distilled over the years from psychology, behavioral, and experimental economics and observations of the human animal – Themselves.Camille Sweeney