Don’t Do Things Better,
Do Better Things.

How are you today?

We are Nexus CX, the Human Focused Digital company. We help invent, design, create, build and embed functions that give people more control today, than yesterday.

We are a strategic, data driven design consultancy. Our approach helps businesses, charities and startups use contemporary technologies, such as Ai, to create the best version of something new, rather than a better version of something that exists.

We have a very unique, human focused approach to ideation. Placing emotions and human limitations in a higher priority compared with other metrics. Our goal for every project is to amplify the best parts of humanity, rather than erode them.

We are the experts at applying Artificial Intelligence, in many forms, to solve real human challenges.

Creating Intelligent Experiences

What do we do?

We data.

Months Old
Cups of Tea Chinned
Successful Partnerships
Minutes of Ai Chat


Technoself Studies (TSS)

Technoself Studies (TSS)

Making The Artificial, Intelligent

Making The Artificial, Intelligent

Human-Focused Design

Human-Focused Design







BIMA Ai Think Tank

BIMA Ai Think Tank



Human Focused Areas

Clients and Partners

Common Unity
Digital Catapult
Digital Agenda
UK Man Made
Forward for Life

Our Latest Thoughts

We’re Humans Not Users: Living in A Digital World – #AWEurope

We’re Humans Not Users: Living in A Digital World – #AWEurope

Apr 19 2017

Original article from the Huffington Post by Becky Johnson. We’ve all done it: slipped into jargon-speak to someone not in our industry and…

A philosophical inquiry into the future, Ai, NLP and why skynet won’t happen (yet)

A philosophical inquiry into the future, Ai, NLP and why skynet won’t happen (yet)

Mar 27 2017

Pete sat down with @SimonCocking from Irish Tech News to talk about the book. You can buy the book here. We enjoyed the book, was…

Fancy a Cuppa?

We’re based in South London

We love a chat

We love to chat, so why not drop us a line and we’ll organise to meet and discuss your challenges in more detail.

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I set up Nexus CX with the very basic idea that digital design could be more human. That starts with the way we work with people, because I was crazy enough to think maybe we could also make innovation more human by design.

A lot of other companies who play in our space think that innovation happens by sitting around letting magical ideas pop into heads. It doesn’t. Innovation is a hard, messy process. We always start by making something that we’d like to use and that might make people’s lives better. We’re crazy, passionate people who believe we can change the world. We’re not “professional” and “proven” people, we’re people who are unashamed to dream big.

Please come and work with us, or for us, if you believe in something important. Even if the odds are not in your favour. Because we want to change the world, upset the status quo and this takes more than run-of-the-mill thinkers or thinking. We need to work with people who dream the same dream.

Pete Trainor Founder, Nexus CX

Say Hi to SU

Year upon year a staggering number of men die by suicide across the UK. Every two hours a man takes his own life in the UK – Infact, over 75% of all suicides are by men.

Suicide affects all parts of society, but suicide rates amongst men remains markedly high in comparison to women. More traditional approaches have focussed on reducing access to means and targeting people with mental health needs. However, although not always with an aim of preventing suicide, there are many innovative upstream solutions that through placing emphasis on well-being, social inclusion and resilience, support people to find reasons for living.

Say hi to SU

We specialise in Technoself Studies (commonly referred to as TSS). TSS is an interdisciplinary domain of research dealing with all aspects of human identity in a technological society. It focuses on the changing nature of relationships between the human and the technology.

As new and constantly changing experiences of human identity emerge due to constant technological change, TSS studies seeks to map and analyse these mutually influential developments with a focus on identity, rather than technical developments.

We study the Transhumanism (abbreviated as H+ or h+) movement, which aims to transform the human condition by developing and making widely available, sophisticated technologies, that greatly enhance human intellectual, physical, and psychological capacities.

Transhumanist thinkers seek to study the potential benefits and dangers of emerging technologies that could overcome fundamental human limitations, as well as the ethics of using such technologies.

Keep a HIPPO in your pocket

91% of people keep their smart phone within 3 feet of themselves, 24 hours a day. The average person checks their phones 150 times a day and often spend as much as 177 minutes on their devices per day. Mobile sessions average a mere one minute and 10 seconds long, dozens and dozens of times per day.

The trial for HIPPO – A totally new kind of behavioural monitoring application –  will start in the Spring of 2016 with the aim of helping people learn about their patterns and give them visibility of their behaviours.

Sign-Up For Hippo

Is there a secret to triggering habits in people so that they’ll engage and keep engaging with whatever it is you create? Nexus CX showed us in their fascinating SXSW talk, “Is there a Neurological Recipe for Success?“, they shared some principles that they have distilled over the years from psychology, behavioral, and experimental economics and observations of the human animal – Themselves.

Camille Sweeney Fast Company

Recent Twitterings

Infographic: A Beginner’s Guide to Machine Learning Algorithms

About 5 months ago from Nexus HCD's Twitter via Buffer

Do you want to do better things?