Human Focused Digital
starts with a simple question

How are you today?

Solve and Evolve

We are Nexus®, the Human Focused Digital company trying to do better things.
We invent, design, create, build and embed functions into peoples lives that give them more control today than they had yesterday.

Human Focused Digital is the combination of basic scientific research and human-oriented design thinking. There are behavioural scientists in the fields of psychology and economics producing reams of research about human behaviour every single day. We place those human needs and limitations in a higher priority compared with other targets during the design thinking and creation stages.

Turning human insights into non-linear products and services, we make happier hippos, safer experiences and more insightful worlds. We start with a simple question – “What is the behaviour we’re trying to break or create” and then move forward into designing solutions that track, learn and use contemporary technologies to evolve an audience.

Why can’t technology be designed to make us more human?

We create

Smart experiences that teachguide and inspire people to change.


See the thinking

Creative thinkers, dedicated to crafting natural languagemeaningful, neuro-logical products & experiences.

This is us today, gearing up for tomorrow.

Months Old
Dedicated People
Cups of Tea Chinned
Successful Partnerships

The Art of Experimentation

Our philosophy is that before you can create products, you have to learn through experiments. So we plan, plot and launch digital experiments for you which will help you learn quickly about the habits of your audience. By learning through data experiments, using mobile technology, you’ll know that when the final product launches it will be a game changer.

This... you are going to love!

What’s in the bag?

Man Made

Man Made

Meet SU

Meet SU



HIPPO – The Human Focused Digital Book

HIPPO – The Human Focused Digital Book



Biological Power of Push and Pull

Biological Power of Push and Pull

When you want to know how things really work, study them when they’re coming apart – Don’t do things better, do better things.

Contact Us

Upper Street, Islington, London

Angel Underground

Send us a message

We love to chat, so why not drop us a line and we’ll organise to drink tea and discuss your challenge in more detail.

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Press, Partners and Friends

University of Roehampton
SXSW 2015
Digital Shoreditch
Bima – British Interactive Media Association

Is there a secret to triggering habits in people so that they’ll engage and keep engaging with whatever it is you create? Nexus showed us in their fascinating SXSW talk, “Is there a Neurological Recipe for Success?“, they shared some principles that they have distilled over the years from psychology, behavioral, and experimental economics and observations of the human animal – Themselves.

Camille Sweeney Fast Company

Recent Twitterings

Alibaba’s Artificial Intelligence Will Be Able To Tell How Angry You Are - TechNode

About 5 months ago from NexUS Design's Twitter via Buffer

Our Latest Thoughts

#UKManMade – Our Vision

#UKManMade – Our Vision

Jun 17 2016

Help before we know we need it? It’s been a week since ManMade Conference at Himley House in Dudley there’s been a…

Meet S.A.R.A

Meet S.A.R.A

Jan 19 2016

Engagements throughout our life, with people, in places and during experiences teach us how to relate to each other and to things. In the…


Keep a HIPPO in your pocket help_logo

91% of people keep their smart phone within 3 feet of themselves, 24 hours a day. The average person checks their phones 150 times a day and often spend as much as 177 minutes on their devices per day. Mobile sessions average a mere one minute and 10 seconds long, dozens and dozens of times per day.

The trial for HIPPO – A totally new kind of behavioural monitoring application –  will start in the Spring of 2016 with the aim of helping people learn about their patterns and give them visibility of their behaviours.

Say hello to HIPPO