#Better Connected Thinking
starts with a simple question

How are you today?

Solve and Evolve

We are Nexus®, a Human Centred Design company hunting for the apogee of transformational design by using the behavioural power of technology. We invent, design, create, build and embed functions into your life that give you more control today than you had yesterday.

Human Centred Design is the combination of basic scientific research and human-oriented design thinking. Behavioural scientists in the fields of psychology and economics are producing reams of research about human behaviour and we turn those insights into products and services that make happier hippos, safer experiences and more insightful lives.

At Nexus, we use Human Centred Design as the core to our Better Connected Thinking approach and design non-linear experiences from it. We start with a simple question – “What is the behaviour we’re trying to break or create” and then move forward into designing solutions that track, learn and use contemporary technologies to evolve the audience.

We create

Smart experiences that teachguide and inspire people to change.

See the thinking

The Art of Experimentation

Our philosophy is that before you can create products, you have to learn through experiments. So we’ll plan, plot and launch digital experiments for you to help you learn quickly about the habits of your audience. By learning through data experiments in technology and pedagogy you’ll know that when the final product launches it will be a game changer.

We love to talk

This is us today, gearing up for the us of tomorrow

Months Old
Team Members
Cups of Tea Drunk
Successful Partnerships

Creative thinkers, dedicated to crafting meaningful, neuro-logical products & experiences.

What’s in the bag?



FiNWELL Summit

FiNWELL Summit

Biological Power of Push and Pull

Biological Power of Push and Pull

The Brain Thing

The Brain Thing

RBS Omnichannel Banking

RBS Omnichannel Banking

Ai Help & Support

Ai Help & Support

When you want to know how things really work, study them when they’re coming apart – Don’t do things better, do better things.

Contact Us

Islington High St, London N1 8XB

+44 (0)7968 718108

Send us a message

We love to chat, so why not drop us a line and we’ll organise to drink tea and discuss your challenge in more detail.

Press, Partners and Friends

University of Roehampton
SXSW 2015
Digital Shoreditch
Bima – British Interactive Media Association

Is there a secret to triggering habits in people so that they’ll engage and keep engaging with whatever it is you create? Nexus showed us in their fascinating SXSW talk, “Is there a Neurological Recipe for Success?“, they shared some principles that they have distilled over the years from psychology, behavioral, and experimental economics and observations of the human animal – Themselves.

Camille Sweeney Fast Company

Recent Twitterings

Will Philosophy will be the key that unlocks the potential of artificial intelligence? #ai buff.ly/1PLrX9G pic.twitter.com/fIcjb8ulzH

About 3 hours ago from Nexus Design's Twitter via Buffer

Nexus.Help help_logo

With almost 10 million British adults diagnosed with at least one mental health problem every single year the impact on our industry is huge. Which is why we’ve set up Nexus.Help, a safe place to come and seek help, advice and support for your mental health worries. Our aim is to create a movement of all types of people from CEOs to Graduates who can come together to raise the volume around the message that love and support are louder than any internal or external voice that brings us down, in the most inclusive and understanding industry in the world.

Find Out More

Our Latest Thoughts

Design for Babies, not Adults

Design for Babies, not Adults

Jan 19 2016

Engagements throughout our life, with people, in places and during experiences teach us how to relate to each other and to things. In the…

Pete joins BIMA executive committee

Pete joins BIMA executive committee

Dec 14 2015

Pete Trainor the founder and director of Human Centred Design at Nexus in London has been voted (via ballot) onto the executive…


Keep a HIPPO in your pocket help_logo

91% of people keep their smart phone within 3 feet of themselves, 24 hours a day. The average person checks their phones 150 times a day and often spend as much as 177 minutes on their devices per day. Mobile sessions average a mere one minute and 10 seconds long, dozens and dozens of times per day.

The trial for HIPPO – A totally new kind of behavioural monitoring application –  will start in the Spring of 2016 with the aim of helping people learn about their patterns and give them visibility of their behaviours.

Say hello to HIPPO