Human Focused Digital
starts with a simple question

How are you today?

Solve and Evolve

We are Nexus®, the Human Focused Digital company trying to do better things.
We invent, design, create, build and embed functions into peoples lives that give them more control today than they had yesterday.

Human Focused Digital is the combination of basic scientific research and human-oriented design thinking. There are behavioural scientists in the fields of psychology and economics producing reams of research about human behaviour every single day. We place those human needs and limitations in a higher priority compared with other targets during the design thinking and creation stages.

Turning human insights into non-linear products and services, we make happier hippos, safer experiences and more insightful worlds. We start with a simple question – “What is the behaviour we’re trying to break or create – How are you today?” and then move forward into designing solutions that track, learn and use contemporary technologies to evolve an audience.

Why can’t technology be designed to make us more human?

Creative thinkers, dedicated to crafting natural languagemeaningful, neuro-logical products & experiences.

We create

Smart experiences that teachguide and inspire people to change.

 

What do we do?

Da Vinci’s message was not only to study the science of art, but also the art of science #hippobook

This is us today, gearing up for tomorrow.

24
Months Old
9
Dedicated People
690
Cups of Tea Chinned
14
Successful Partnerships

The Art of Experimentation

Our philosophy is that before you can create products, you have to learn through experiments. So we plan, plot and launch digital experiments for you which will help you learn quickly about the habits of your audience. By learning through data experiments, using mobile technology, you’ll know that when the final product launches it will be a game changer.

Human Focused Digital

Human Focused Digital

Researching

Researching

Minimum Viable Personality

Minimum Viable Personality

Designing

Designing

Delivering

Delivering

Analysing

Analysing

Inspiring

Inspiring

Championing

Championing

#TechForGood

#TechForGood

When you want to know how things really work, study them when they’re coming apart – Don’t do things better, do better things.

Clients and Partners

UK Man Made
Forward for Life
Samaritans
Capco
RBS
NatWest

Our Latest Thoughts

Adobe Future Of Experience Report

Adobe Future Of Experience Report

Sep 18 2016

We are delighted to announce that, in collaboration with Goldsmiths University, we have been included in Adobes new ‘Future of Experience’ report looking at…

Official Sponsor of the 2016 #BimaAwards

Official Sponsor of the 2016 #BimaAwards

Sep 18 2016

Nexus were really proud to sponsor the category for Welling & Health at this years BIMA Awards. A worthy category as it…

Fancy a Cuppa?

6 Bonhill St, London, EC2A 4BX

Old Street

We love to chat, so why not drop us a line and we’ll organise to drink tea and discuss your challenge in more detail.

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I set up Nexus with the very basic idea that digital design could be more human. That starts with the way we work with people, because I was crazy enough to think maybe we could also make innovation more human by design.

A lot of other companies who play in our space think that innovation happens by sitting around letting magical ideas pop into heads. It doesn’t. Innovation is a hard, messy process. We always start by making something that we’d like to use and that might make people’s lives better. We’re crazy, passionate people who believe we can change the world. We’re not “professional” and “proven” people, we’re people who are unashamed to dream big.

Please come and work with us, or for us, if you believe in something important. Even if the odds are not in your favour. Because we want to change the world, upset the status quo and this takes more than run-of-the-mill thinkers or thinking. We need to work with people who dream the same dream.

Pete Trainor Founder, Nexus

Keep a HIPPO in your pocket help_logo

91% of people keep their smart phone within 3 feet of themselves, 24 hours a day. The average person checks their phones 150 times a day and often spend as much as 177 minutes on their devices per day. Mobile sessions average a mere one minute and 10 seconds long, dozens and dozens of times per day.

The trial for HIPPO – A totally new kind of behavioural monitoring application –  will start in the Spring of 2016 with the aim of helping people learn about their patterns and give them visibility of their behaviours.

Say hello to HIPPO

Is there a secret to triggering habits in people so that they’ll engage and keep engaging with whatever it is you create? Nexus showed us in their fascinating SXSW talk, “Is there a Neurological Recipe for Success?“, they shared some principles that they have distilled over the years from psychology, behavioral, and experimental economics and observations of the human animal – Themselves.

Camille Sweeney Fast Company

Recent Twitterings

Tickr makes your Apple Watch sound mechanical…for some reason buff.ly/2c30foL pic.twitter.com/guryx5Vjup

Yesterday from Nexus Design's Twitter via Buffer