We are Nexus®, the Human Focused Digital company trying to do better things.
We invent, design, create, build and embed functions into peoples lives that give them more control today than they had yesterday.
Human Focused Digital is the combination of basic scientific research and human-oriented design thinking. There are behavioural scientists in the fields of psychology and economics producing reams of research about human behaviour every single day. We place those human needs and limitations in a higher priority compared with other targets during the design thinking and creation stages.
Turning human insights into non-linear products and services, we make happier hippos, safer experiences and more insightful worlds. We start with a simple question – “What is the behaviour we’re trying to break or create” and then move forward into designing solutions that track, learn and use contemporary technologies to evolve an audience.
Why can’t technology be designed to make us more human?
Our philosophy is that before you can create products, you have to learn through experiments. So we plan, plot and launch digital experiments for you which will help you learn quickly about the habits of your audience. By learning through data experiments, using mobile technology, you’ll know that when the final product launches it will be a game changer.This... you are going to love!
We love to chat, so why not drop us a line and we’ll organise to drink tea and discuss your challenge in more detail.
Is there a secret to triggering habits in people so that they’ll engage and keep engaging with whatever it is you create? Nexus showed us in their fascinating SXSW talk, “Is there a Neurological Recipe for Success?“, they shared some principles that they have distilled over the years from psychology, behavioral, and experimental economics and observations of the human animal – Themselves.Camille Sweeney
Alibaba’s Artificial Intelligence Will Be Able To Tell How Angry You Are - TechNode buff.ly/1SzL0aj
91% of people keep their smart phone within 3 feet of themselves, 24 hours a day. The average person checks their phones 150 times a day and often spend as much as 177 minutes on their devices per day. Mobile sessions average a mere one minute and 10 seconds long, dozens and dozens of times per day.
The trial for HIPPO – A totally new kind of behavioural monitoring application – will start in the Spring of 2016 with the aim of helping people learn about their patterns and give them visibility of their behaviours.Say hello to HIPPO